SELFIE Project

Sexualisation Exploitation Love Friendships Information Empowerment


The SELFIE Project is an educational resource aimed at 11-25 year olds designed to increase young people’s access to high quality sexual violence prevention and support.

There is significant evidence showing increasing prevalence of sexual and other violence in young people’s relationships, as well as high levels of childhood and adult sexual violence. The use of social media and mobile technology in sexual harassment and bullying is also increasingly documented. These forms of violence reflect the increasing sexualisation of children and young people including the availability of pornography, and the subsequent influence on young people’s perceptions of appropriate sexual behaviour. The SELFIE Project enables young people to explore these issues and develop their knowledge and understanding, whilst considering how the Sexual Offences Act 2003 relates to sexual conduct and issues such as consent.

The SELFIE Project has been developed primarily using a new educational resource produced by Rape Crisis Scotland entitled, “Preventing Sexual Violence: An Educational Resource” which was funded by the Lankelly Chase Foundation who provided a grant for a worker to develop this resource pack and to support prevention work nationally.  West Mercia Rape & Sexual Abuse Support Centre adapted the resource in partnership with Rape Crisis England & Wales to meet the specific needs of the local area and of education providers. WMRSASC facilitators delivering the pack will liaise with local partners to ensure programmes complement, and do not duplicate, other related initiatives (such as those addressing sexual health, domestic abuse, bystander and online safety initiatives).

We are aware that schools in particular have busy timetables and are often approached by third sector agencies. WMRSASC facilitators will liaise with schools to ensure that the young people have access to expert sexual violence knowledge in a safe and supportive space. Facilitators will also be promoting gender equality and non-violence.

Sessions can be delivered as one off standalone workshops, or as part of a 7 session delivery plan. Each session lasts for an hour, and it is advisable that each session is conducted before a break or lunch period. This enables the young people to come back and discuss anything in a safe, secure and private environment.

Topics we cover are:

  • Gender
  • Consent (e.g. sexting, photos, videos)
  • What is Sexual Violence (e.g. Sexual Exploitation & grooming)
  • Sexualisation (e.g. stereotypes, media, peer pressure)
  • Impacts and Support (e.g. support services available)
  • Social Media (e.g. Facebook, Twitter, BBM)
  • How to prevent sexual violence

For further information or to discuss SELFIE Project delivery please contact Sarah Melia on 01905 611655 or email

A third of teenage girls in a relationship suffer an unwanted sexual act.

Barter, C., McCarry, M.,  Berridge, D. and Evans, K.  (2009) Partner exploitation  and violence in teenage  intimate relationships

Children experience verbal sexual harassment, but find it hard to tell parents or teachers and are ill equipped to deal with it.

NSPCC Research; Boys and girls speak out: a qualitative study of children’s gender and sexual cultures (age 10-12) 2013

Children are actively negotiating and learning about the ways sexuality affects them and their lives.

NSPCC Research; Boys and girls speak out: a qualitative study of children’s gender and sexual cultures (age 10-12) 2013

The most reported issue experienced on social networking sites was trolling, experienced by 37% of children who had been upset.

NSPCC Research; The experiences of 11-16 year olds on social networking sites 2014

Other issues experienced by children who had been upset included: pressure to look or act a certain way (14%), cyber stalking (12%), aggressive and violent language (18%), encouragement to hurt themselves (3%), receiving unwanted sexual messages (12%), and requests to send or respond to a sexual message (8%).

NSPCC Research; The experiences of 11-16 year olds on social networking sites 2014


We are confident that this resource will support young people to negotiate healthy, safe and respectful sexual relationships at a time that’s right for them.

Quantitative and qualitative data will be gathered from young people and link professionals using standardised evaluation materials, and overall impact will also be evaluated externally.